Results
Lead Generation increased by 30% for KIA Showroom, making a revenue of 80 Lakhs to 1 Crore monthly via Paid Ads.
Paid Ads for Clients:
KIA is South Korea’s second-largest automobile manufacturer. The company recently opened a Showroom in Belgaum, Karnataka Location. Initially, the executives at the Showroom were struggling to generate sales in offline mode. With our Paid Ads services and creative advertisements, we have generated quality leads for the KIA showroom.
Challenges:
- People generally look out for cars online finding the best quality cars and after-sales service. In such a competitive market it becomes difficult to find quality potential leads.
- The client wanted us to drive footfalls to their showroom and also traffic to their website to increase sales of the cars.
- We had to reach potential targeted customers who are planning to buy new cars.
Solution
Our aim was to generate inquiries for cars and also to create awareness about the new Kia Showroom in Belgaum. We created Strategies to run awareness ads and crafted creative ads to attract the best possible leads.
This is what we did to combat the Challenges:
- We conduct thorough market research to understand the demographics, interests, and online behavior of the target audience in Belgaum.
- We then developed visually appealing and informative ad creatives that showcase the features of newly launched KIA cars and also the services at the new KIA showroom in Belgaum.
- Offered incentives such as exclusive discounts, test drive opportunities, or free consultations to encourage users to submit their details via Ads.
- We utilized dynamic remarketing ads to remind users of cars they have viewed and encourage them to complete their purchase or visit the showroom.
- At last, we monitored the performance of the ad campaigns regularly using analytics tools and tracking metrics such as click-through rates (CTR), conversion rates, and cost per acquisition (CPA).
Results
- With our paid ads we generated 250-350 leads monthly.
- About 4%-6% of leads were converted to buyers.
- People began visiting the showroom for inquiries.
- We helped the KIA showroom by adding a monthly revenue of 80 lakhs to 1 Crore.