SEO (Search Engine Optimization) is the process of improving your website’s visibility in organic (unpaid) search results on platforms like Google. It involves optimizing your website content, structure, and backlinks to rank higher over time. SEO is a long-term strategy that builds lasting credibility and traffic but requires time and consistent effort.

PPC (Pay-Per-Click advertising), on the other hand, is a form of paid marketing where you pay for your website to appear at the top of search results or on other platforms. You’re charged every time someone clicks your ad. PPC delivers immediate visibility and traffic, but stops the moment you stop funding the campaign.

In short:

• SEO = Organic, long-term results.
• PPC = Paid, immediate results.