While Google Ads can deliver quick visibility and immediate traffic, the moment you stop running ads, that traffic disappears. Since you pay for every click, the reach of paid campaigns is directly tied to your budget.

On the other hand, SEO offers a sustainable, long-term solution by helping your website rank organically in search results. Once established, organic rankings can drive consistent traffic without ongoing ad spend.

The smartest approach? Combine both strategies. Google Ads can generate instant results, while SEO builds lasting visibility and authority. Partner with a reputable SEO company in India to create a well-balanced and cost-effective digital marketing strategy.